2026 Annual Conference Information

2026 Annual Conference

Date

May 6 & 7, 2026

Location

Radisson Hotel La Crosse

Member

Registration

Two Day

Early Bird: $125.00

$150.00 April 23 - May 1

$175.00 Onsite


Thursday Only 

Early Bird: $75.00

$115.00 April 23 - May 1

$135.00 Onsite 

Register

Non-Member

Registration

Two Day

Early Bird: $150.00

$175.00 April 23 - May 1

$200.00 Onsite


Thursday Only 

Early Bird: $125.00

$150.00 April 23 - May 1

$170.00 Onsite 

Register

Exhibitor

Registration

$1000.00

  • Two-Day registration for two attendees
  • Marketing Table
  • 2 Chairs
  • Electricity if needed

Register

This is an Annual Conference exhibit only.
Sponsorship levels
include:

  • Annual
  • Medicare/ACA Summit
  • Regional Meetings
Continuing Education Information

Two-day conference registration includes
5 CE credits.


Thursday-Only Registration

Attendees participating on Thursday will receive 3 CE credits.


2 CE additional credits are pending approval to bring a total of 7 CE credits for full two-day attendees and 5 CE credits for Thursday-only attendees

Who Should Attend?

This conference is designed for professionals who advise employers on benefits strategy and are looking to deepen their expertise, expand their services, and stay competitive in a changing marketplace, including:


  • Benefit agents and brokers at all experience levels
  • Employee benefits consultants and advisors
  • Agency owners and principals planning for growth or succession
  • Account executives and account managers supporting employer clients
  • Benefits strategists and client service professionals
  • Sales leaders focused on expanding into self-funded or advanced plan solutions
  • Professionals interested in HSAs, ICHRA, and innovative funding strategies
  • Anyone responsible for designing, recommending, or managing employer-sponsored benefits


Whether you have been a benefits professional for 3 months or 30 years, you will gain practical insights, peer connections, and actionable strategies to better serve clients and position your organization for long-term success.